Keyword & Prompt Research for AI SEO (AEO) | 2.2. AEO Course by Ahrefs

Ready to master keyword & prompt research for AI SEO (AEO) so you stop chasing dead-end keywords and start showing up where AI and searchers actually look?

Additional Resources:
► https://www.youtube.com/watch?v=gReszNnykpg
► https://www.youtube.com/watch?v=6NFei1FbytM
► https://www.youtube.com/watch?v=vE_A4IhmkKQ

In this lesson, Sam walks you through a complete keyword research workflow for both SEO and AEO, then shows you where they split and how to approach each one strategically. You will build a scalable keyword list using seeds and modifiers, jump into Ahrefs Keywords Explorer, expand ideas with Matching Terms, and refine with the include filter. Then you will vet every idea with the BID method so you avoid traps like high-volume terms that never move the needle. You will see how to read the SERP, check referring domains and Domain Rating, and pick realistic targets that can actually rank and convert.

Next, you will apply the AI filter to protect your roadmap from keywords AI can fully satisfy. You will see where AI Overviews show up more often, how to spot queries where clicks still flow, and how to pivot toward action-first searches like calculator, checker, generator, tool, template, finder, planner, and maker. You will also learn how to uncover AEO opportunities with Brand Radar and aligning with the kinds of pages AI loves to cite. You will learn why citations refresh frequently and why this is an ongoing process.

Finally, you will shift into prompt research so you can win in conversational interfaces like ChatGPT, Google AI mode, and Perplexity. Instead of chasing exact-match keywords, you will map topic-level coverage and prompt gaps, understand how AI fans prompts into many sub-queries, and set up a plan to build visibility across an entire topic. By the end, you will know exactly how to create a keyword list that survives AI, a shortlist of AEO mention opportunities, and a process you can run on repeat.