I Outsourced our Digital Marketing to AI. Here's What Happened

Thinking about outsourcing your digital marketing to AI, watch this before you hit publish. It could save your team a week of work and a few painful lessons.

Additional Resources:
► https://www.youtube.com/watch?v=xsVTqzratPs
► https://www.youtube.com/watch?v=e8wJBq6vOAI
► https://www.youtube.com/watch?v=jx8NUpy5R6s

In this video I take a real B2B Digital Marketing workflow and hand it to AI to see if we can get 80 percent publish ready with minimal human touch. The challenge came straight from our CMO, with real stakes. I fed a year of product update blog posts into ChatGPT, built a custom project, wrote instructions, iterated on tone and style, then tested the system on three deliverables that actually ship at Ahrefs, a product updates blog post, a YouTube script, and a newsletter that goes to tens of thousands of people. Along the way you will see where AI content shines for speed, where it breaks without context, and what happens when brand voice, formatting, and real product knowledge collide with generative outputs.

You will hear candid feedback from our team on clarity, tone, and readability, plus the simple changes that pushed drafts closer to our standard. The big question, can AI save a massive amount of time without lowering the bar, and can it communicate like a marketer who actually understands the product?

Watch now to see what worked, what failed, and the small tweaks that made a big difference. If AI is about to touch your Digital Marketing, do not hit publish until you have seen this.