This ONE Psychological Trigger Makes Clients Say YES
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Here’s what you get:
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Word-for-word scripts to get clients (no cold calling)
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π Who am I?
I’m Adam ErhartβI ran a one-person marketing agency for over a decade, building campaigns for brands like Google, Amazon, and Meta, and making seven figures without a team.
Now I help beginners do the same.
One-person marketing agencies. Total freedom. Unlimited profit. Zero employees.
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#marketing #business #entrepreneur #marketingagency
0:00 β The psychological trigger that closes $497/month clients
1:22 β How I uncovered this hidden pattern after 10+ years
1:55 β The Dave story: How a contractor became a client in 15 minutes
4:56 β Why the “yes” happened before I ever pitched
5:32 β The 3 psychological triggers behind every buying decision
5:54 β Trigger #1: The Mere Exposure Effect (Proximity = Trust)
7:12 β Trigger #2: Readiness Recognition (How to spot buying signals)
8:05 β Trigger #3: Simplification Relief (Chaos to calm in one screen)
9:01 β Cold water vs. warm water: The marketing metaphor
10:16 β How one client turned into four (the multiplication effect)
11:16 β What this business model looks like in real life
12:11 β Why warm water clients don’t leave (dark psychology)
13:05 β Destroying the most common excuses
14:23 β The 20-minute setup (no experience required)
15:14 β Why $497/month is the impulse-friendly price
15:34 β Your two choices: Cold grind vs. warm water growth
