The Psychology Behind Why Some Businesses Explode & Most Never Will

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👋 Who am I?
I’m Adam Erhart—marketing strategist and business builder. I’ve created winning campaigns for brands like Google, Amazon, and Meta, and now I help everyday entrepreneurs build freedom-first businesses that actually work.

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0:00 – The Worst Marketing Advice I’ve Ever Received
0:38 – The 7-11-4 Rule: Google’s Research on Buying Behavior
1:45 – How Omnipresent Marketing Actually Works
2:57 – Stop Posting Everywhere: A Smarter Content Strategy
3:27 – Step 1: Define Your Target Market and Ideal Customer Avatar (ICA)
4:23 – How to Build a Data-Driven Customer Avatar for Marketing
5:22 – How to Research Your Audience: Interviews & Customer Analysis
6:02 – Why Knowing Your Audience Boosts Sales and Marketing ROI
6:35 – Step 2: How to Craft a Compelling Marketing Message
7:08 – What Customers Really Care About (Hint: Not You)
7:45 – Map Your Customer’s Journey to Improve Conversions
8:40 – The Painkiller Profile: Messaging That Drives Sales
9:51 – Step 3: Choosing the Right Media for Your Marketing Strategy
10:25 – Search vs Discovery Marketing: Which One Should You Use?
11:44 – Best Content Formats: Video, Audio, or Text for Business Growth
13:01 – How to Repurpose Content to Maximize Reach and ROI