The DARK Psychology That Makes Clients CLOSE THEMSELVES

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📄 Free One-Page Marketing Cheatsheet
http://adamerhart.co/cheatsheet

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0:00 – Why You’re Losing Sales Without Realizing It
0:26 – Psychology vs Funnels and Ads in Marketing
0:44 – The Hard Effect: Why Showing Effort Increases Value
1:52 – Pre-Suasion: Influencing Decisions Before the Conversation
2:55 – Commitment & Consistency: Using Small Yeses to Win Bigger Ones
3:54 – The Decoy Effect: Sneaky Pricing Strategy That Drives Premium Choices
4:59 – The Benjamin Franklin Effect: Why Asking for Favors Builds Trust
6:04 – Sales as Chess: Strategic Psychology Behind Every Move
6:30 – The Endowment Effect: Letting Customers Feel Ownership Before Buying
8:01 – The Less Is Better Effect: Why Simpler Offers Feel More Premium
9:15 – The Prattfall Effect: How Small Mistakes Increase Trust
10:16 – Omission Bias: Why People Choose Inaction and How to Counter It
11:24 – The Peak-End Rule: Designing Memorable Customer Experiences
12:30 – Three Warnings About Using Psychology in Marketing
13:25 – Stop Collecting Ideas and Start Implementing
13:42 – Using Software to Implement These Triggers