This ONE Psychological Trigger Makes Clients Say YES

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πŸ‘‹ Who am I?

I’m Adam Erhartβ€”I ran a one-person marketing agency for over a decade, building campaigns for brands like Google, Amazon, and Meta, and making seven figures without a team.
Now I help beginners do the same.
One-person marketing agencies. Total freedom. Unlimited profit. Zero employees.

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πŸ”Ž Note: Some links are affiliate links. I only recommend tools I personally useβ€”never at any extra cost to you.

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#marketing #business #entrepreneur #marketingagency

0:00 – The psychological trigger that closes $497/month clients
1:22 – How I uncovered this hidden pattern after 10+ years
1:55 – The Dave story: How a contractor became a client in 15 minutes
4:56 – Why the “yes” happened before I ever pitched
5:32 – The 3 psychological triggers behind every buying decision
5:54 – Trigger #1: The Mere Exposure Effect (Proximity = Trust)
7:12 – Trigger #2: Readiness Recognition (How to spot buying signals)
8:05 – Trigger #3: Simplification Relief (Chaos to calm in one screen)
9:01 – Cold water vs. warm water: The marketing metaphor
10:16 – How one client turned into four (the multiplication effect)
11:16 – What this business model looks like in real life
12:11 – Why warm water clients don’t leave (dark psychology)
13:05 – Destroying the most common excuses
14:23 – The 20-minute setup (no experience required)
15:14 – Why $497/month is the impulse-friendly price
15:34 – Your two choices: Cold grind vs. warm water growth

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